After reading Bill James' article entitled Why Brands Can Ignore ROI in Online & Social Media for Now, I felt compelled to blog about it. This is the first social media article that really resonated with me in quite some time. Having been involved in this new media industry since it began, I've attended conferences and been involved in discussions with people as they were trying to figure out what the meaning behind this new technology was and how it would change business as a whole. As the article mentions, so much of the discussion behind its use began to lean towards the meaning of engagement between consumer and brand, as well as authentic and transparent conversation by the brands themselves. While that is important, the seemingly incessant conversation around that topic has grown a bit old as the two-way conversation is now expected.
Welcome to my blog which contains various social media discussion items as well as musings that may or may not make sense to you. There's no guarantee that you will become smarter after reading any of this but some of it may in fact be entertaining. Read at your own risk.
